Social Media, whether you are an advocate of it or not, it’s hard to ignore the fact that so many people are on it, use it and market through it. If you are looking to reach a wide audience then it seems that investing in social media is the way forward. These figures released by Moneyzine really highlight just how prolific social media consumption is so if you are looking for a way to boost brand awareness and sales, then it is worth checking out.

As of January 2022, there were 57.6 million social media users in the UK

With YoY growth of 4.6 million or 8.7% shows that social media has never been as popular as it is today. 86% of internet users in the United Kingdom use social media platforms as well, which is above the average percentage in Western Europe.

29% of people in the UK use social media to research brand awareness

I am sure we have all checked LinkedIn or maybe Facebook or Instagram to check out a brand and its products and also its people, alongside the website it is a useful tool to see latest news and product information.

58% of UK and Irish business use social media daily   Using data gathered from social media has proven to be so efficient that most businesses collect new info daily. 31% of organisations do it weekly, 10% monthly, while fewer than 1% of businesses don’t do it at all. With over half the businesses using social media daily, if you are not can you afford not to be?

The average UK social media user spends 1 hour and 48 minutes daily on social media

This is one of the social media addiction statistics UK people can’t be too proud of but it’s still below the global average of 2 hours and 27 minutes. But with this much time spent on the platforms it is a great opportunity to highlight your brand.

35% of UK people chose a competitor when a brand takes too long to respond on social media

Furthermore, 35% of the interviewed consumers also claim they’ll not complete a purchase if they don’t receive a reply to their social media query in time. 18% of them will give a negative review on social media, while 33% will complain about it to their friends and family. If there’s one thing you shouldn’t miss out on as a small business in the UK, that’s investing time and effort into building customer loyalty.

Social Media ads account for 30.3% of the total digital advertising spend in the UK

22.5% of people discover brands through social ads and 15.9% of them do the same through social media comments, last year brands invested around $8.25 billion on social media ads!

For more interesting facts and figures around social media consumption and how brands harness it, check out the full article here Compelling UK Social Media Statistics for 2023 (moneyzine.com)